Achieving the Perfect Marketing Mix
Getting your BRAND …out there!
There are two aspects of any marketing mix.
Knowing this can give you an advantage over your competitors.
The most common aspect is the following:
The marketing mix is referred to as the 4 Ps, is comprised of four main pieces – Products, Price, Promotion, and Place.
The other one is the choice of distribution:
Which medium is the right one? What is the best combination?
Now we’ll take a look at this…
Our marketing-mix-puzzle can be categorized into two major distribution channels, like the outside corner pieces and the inner pieces:
- Online like Social Media, SEO, PPC, your Website and Blog
- Offline like Print, Radio, TV & Billboards
Let’s concentrate on Print and TV…
Combining Print, TV and promotional products leaves you with the greatest chance to create a positive image of your brand.
The Combination including Promotional items is more effective than each alone or Print plus TV.
TV
The combination TV and Promotional product increases the credibility of the message and boost referral value.
Promotional products out-perform the
combined efforts of Print and TV,
as well as generate a better return
if added to the mix.
Within the Marketing Strategy for the overall promotion, you can mix different promotional products to intensify the message and improve your results. Customized Logo watches are always a perfect fit in every mix where you have ‘TIME’ as part of the story.
Questions and suggestions about how to do this?
Call us at (312) 280 1388
