Nowadays it’s more important to stand out from the crowd than ever before. We are daily bombarded with a mountain of messages to catch our attention. So much noise – so much choice. Most of us are overwhelmed by the flood of information. We’re scanning through our emails, listening to voice messages, reading articles, and…
Imagine a long corridor with several doors to pass before finally reaching your destination. “You have 7 seconds, Andreas!” the Communication trainer said.“Seven seconds?” I replied. “Yes, that’s right. You’ve got 7 seconds.” WOW – it takes only 7 seconds to establish if we like or dislike somebody. Within this short timeframe, we humans just…
Your Band is Your Business. Your Band is Your Brand. If you’re just starting as a Band or are cold ‘longtime players’,your marketing and promotional efforts are just part of the Mix to generate revenue. Without revenue it’s just a Hobby and not a way of generating income. So, let’s talk Business. Let’s talk about…
Marketing and Selling are the livelihood for every business. Both have different objectives… Selling is all about asking the right questions.Marketing is about positioning and telling the right story. Telling a story is way more effective than communicating facts and benefits alone! “Stories are remembered up to 22 times more than facts alone.” What kind…
Corporate Identity Events: You want to celebrate your company’s anniversary or the winning of a big account. Great! How do you do this? First, you need a location! Having a private enclosed area is one option – but maybe not the best one. I will address this in a moment.