Nowadays it’s more important to stand out from the crowd than ever before. We are daily bombarded with a mountain of messages to catch our attention. So much noise – so much choice. Most of us are overwhelmed by the flood of information. We’re scanning through our emails, listening to voice messages, reading articles, and…
Imagine a long corridor with several doors to pass before finally reaching your destination. “You have 7 seconds, Andreas!” the Communication trainer said.“Seven seconds?” I replied. “Yes, that’s right. You’ve got 7 seconds.” WOW – it takes only 7 seconds to establish if we like or dislike somebody. Within this short timeframe, we humans just…
Your Band is Your Business. Your Band is Your Brand. If you’re just starting as a Band or are cold ‘longtime players’,your marketing and promotional efforts are just part of the Mix to generate revenue. Without revenue it’s just a Hobby and not a way of generating income. So, let’s talk Business. Let’s talk about…
Marketing and Selling are the livelihood for every business. Both have different objectives… Selling is all about asking the right questions.Marketing is about positioning and telling the right story. Telling a story is way more effective than communicating facts and benefits alone! “Stories are remembered up to 22 times more than facts alone.” What kind…
Getting your BRAND …out there! There are two aspects of any marketing mix.Knowing this can give you an advantage over your competitors. The most common aspect is the following: The marketing mix is referred to as the 4 Ps, is comprised of four main pieces – Products, Price, Promotion, and Place. The other one is…