Music Band – Promotions to Increase your Revenue

Your Band is Your Business.
Your Band is Your Brand.

If you’re just starting as a Band or are cold ‘longtime players’,
your marketing and promotional efforts are just part of the Mix to generate revenue.

Without revenue it’s just a Hobby and not a way of generating income.
So, let’s talk Business. Let’s talk about your Brand.

Playing in clubs of various sizes, at conventions, at public events — that’s what you do.

Entertaining people, playing your Music, and delivering a unique show —
that’s what you strive to do and you should be able to earn a living from your activities.

The greater the show, the greater the fans feel when it‘s over.
For the next 60-90 minutes you allow people to forget all their problems and make them feel so happy – they dance.

That’s nice 🙂

At the end of the show, you may do 1-2 encores,
then go on to the climax of delivery.

and then…
right there at that moment…
You have your last word to say to round up the evening.

Spreading the word about your Band and your Music is an essential part of being a successful artist or entertainer.

What will you say? – Maybe something like:

“Thank you all for coming. You are great. Good Night (City)”

(shortly after you are left wondering why your revenue
and/or sales are not taking off…)

— OR —

you could say something with additional value!
AND you add a clear call to action.

“Thank you so much. We really appreciate that you enjoyed us and our music! That means the world to us. To remember our show tonight we have some stuff prepared for you at our merchandise table. And I’m sure you will love it… because you’ll get a FREE autographed card with any purchase.
Meet us over there.
Thank you all for coming. Until next time.”

The Difference is:
You have added a great revenue generating promotion to end their night.
With a call-to-action you will sell more items like CD’s, DVD’s, T-shirts…
(You should also have some real business cards at hand)

So what could go on the merchandise table.
1) Your Music (CD, DVD)
2) Some other promo items.

Why the other promo items?
…because those will also increase your revenue.

Promote Your Band / Business with creative souvenirs.

What are the most wanted items?

• Let’s start with a T-Shirt with your Logo (Band Name) imprinted on it.
• Autographed Cards for sure and maybe some posters
  (with or without an Autograph).
• Stay away (on live shows) from coffee mugs and glassware.
• Sometimes the right jewelry can do well too.

How about you add one more item?
Yes – this one will be cool.

Bring logo watches to your souvenir table.

Here is the ‘How and Why’ — this is sooo good 😉

Picture this…

Presented on a double letter sized display card: A UNIQUE Watch with your Band’s Logo, Slogan and/or message printed on it. The background of the card is showing an image of all the Band Members wearing and showing a close-up of their very own logo watch, with big smiles and pride, their arms stretched out forward, side by side pointing centerfold.

You know very well that Fans identify with everything their idols and heroes are doing, even what they are wearing, everyone knows that.

Real fans want to get their hands on anything that holds fond memories of the great performance they have just witnessed. Or on any item that has their Band mentioned or visibly presented.

For Die-hard fans articles like the Band’s T-shirts are a nice collector item.
They buy every CD, video release and everything else related to ‘THEIR Band’.

Being a part of the band, owning something related to the band, or identifying their personal experience with your band – Yeah that’s the reason fans buy things.

STORYTELLING

Now tell the story of how you guys formed this group and how long you have been playing together and how much ‘you’ve enjoyed the Time!’ with this audience.

The Time – your time – this experience is now associated with you. And now finalize the story with the following:

“We hope you had a ‘great time’ today listening to our live show, and as a reminder of having such a “Great Time” you can have the same watch we’re wearing as a reminder of this experience and the fun you had seeing our show — and enjoying our music. Would you like those memories to last for a long time? then get YOUR very own watch now.“

A BIG HIT

Your Band’s Logo Watch will sell like hotcakes in wintertime.
And the perceived value of a watch with your Logo (Band Name) imprinted on it will be great — Maybe even consider a watch with Luminous Print!!!

Now imagine the effect of your Logo Watch – illuminating in the dark – with your Logo (Band Name) fluorescing and beaming like neon from those unique watches…They look cool in the dark, don’t they?
– Impressive even.

You Band’s own Customized Logo watch will make a great impression – and a great collector’s item – and you will increase your revenue ‘big time”.

That’s how marketing and promotion will work like magic for Music Bands.

Here at Fotowatch we pride ourselves on working things out for start-ups, small business owners, musicians and artist from all different genres.

Therefore we can provide customized logo watches of great value, and in small quantities from as little as 12-25 pieces to start.

So call us for your customized timepiece … IF you want to generate additional revenue!

P.S. If you have a website (It’s a must) add your promotional items to a shopping cart system. It’s easy to start just with a PayPal account.

P.P.S. You could use our Swatch Style Watches as give-away items
– in combination with your DVD for example,
– or for fundraising events.

This will increase Band / Brand recognition and also work to generate additional revenue.

Increasing your revenue can be the difference between just
having a Hobby – Or earning huge income doing the thing you love most — Your Music — and at the same time, you are building a profitable Business and increasing your Band / Brand recognition.