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Impressions! That’s what counts

By Andreas Rogall | September 27, 2019

Imagine a long corridor with several doors to pass before finally reaching your destination. “You have 7 seconds, Andreas!” the Communication trainer said.“Seven seconds?” I replied. “Yes, that’s right. You’ve got 7 seconds.” WOW – it takes only 7 seconds to establish if we like or dislike somebody. Within this short timeframe, we humans just…

Achieving the Perfect Marketing Mix

By Andreas Rogall | December 15, 2018

Getting your BRAND …out there! There are two aspects of any marketing mix.Knowing this can give you an advantage over your competitors. The most common aspect is the following: The marketing mix is referred to as the 4 Ps, is comprised of four main pieces – Products, Price, Promotion, and Place. The other one is…