What is the most important aspect of growing your business?

What is the most important aspect of growing your business?

When it comes to expanding your market share
using marketing and advertising is a quick answer.

The important question is where do you have the best leverage within your business to reach your goals.

The “Pareto rule”, aka the “80:20 rule” states that 80% of your income will come from 20% of your clients.

Let’s say that 4 accounts are responsible for this revenue. In case you’ll lose only 1 account
that will cut your income by 25% – a bad scenario.

So what is the best asset you have to grow your business?

  •  In times of growth?
  •  In times of flat sales?
  •  In times of decline in profits?

Sure, your attitude counts like openness, calmness, and persistence.

However, your best asset in every business is your client base.

Big corporations may feel that their biggest assets are their employees and salespersons.

For small business owner and solo-entrepreneurs, the most valued assets are THEIR clients – simply because they most likely don’t have a big employee base and perform several functions all by themselves (sales, customer support, marketing, etc.)


It all starts with clients.

Retaining your clients is mandatory for growing your business and
needs to have a place in any marketing and advertising strategy and budget-planning.

So what are you doing to keep your best accounts, clients, and top talents?

Reward them with a great gift and show your appreciation!

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