What size is the perfect fit for your upcoming Logo Watch project?

If it comes to watch size there is no simple answer like “One size fits all”!

because of several factors . . .

the best way to start the answer to the question

is to define first the target group of your market:

1.  Are you need watches for both gender men and women?
2.  What is the age range of your target group?
3.  What occupation and industry do you target?
4.  Where is the location of your market (Europe, America, etc.)?

We are going now into a more specifics to each of the above points . . .

When it comes to what size should you choose for your Logo watch project

the First Question is for Whom:  Adults, Teenagers, or Kids?

Depending on the target group the options & choices for the right watch size will differ.

For Adults, the watches are bigger than for Kids. Teenagers can wear smaller sizes than young students.

Women are wearing smaller watches in general but tend to wear

as fashion statement often bigger sizes of watches.

So, if you need watches for both genders there are some questions
you can consider…

➟    Would a Unisex size watch be OK for your market? A Unisex size goes from 36-38 mm dials.

The advantage is you don’t need to separate by gender for handing out and delivery.
You don’t have to pay for 2 dials artwork charges – because the Logo has the same size on the dial.
Both can save you time and money.

This option of a Unisex size fits also for the youth target group.

Kids Watches don’t have the options of different sized pairs.

Teenagers and Students are OK with one size.

➟   His and Hers Sets – Paired watches depending on the style of your chosen project
(sporty, classic, elegance).  Sizes for women can range from 22-36 mm and for men from 36-44 mm.
Sometimes the women watches have more ornaments features like zirconia, or mother of pearl dials.

The watch set (his and hers) option requires 2 different Logo sizes and adds to the artwork charge.

What watch diameter sizes are appropriate and what about
the size of the strap, band, or bracelet?

In business and on normal occasions, where a classic and elegant watch has been worn by men,
the size of the watch diameter of 37-39 mm is the most common & practical choice.
It’s not too big on the wrist and not to small either. For women, a standard watch case measures
26-29 mm and mini watches are typically 23-25 mm in diameter. Women are very comfortable
with watches around 29-36 mm. A unisex size of a 38 mm diameter would be still acceptable.

If your target is a sport orientated group than ‘the bigger the better’ can go a long way.
Watches can range from 38-43 mm. However, is this group of people of bigger appearance
like NFL player 43-45 mm is the minimum. There are than over-sized watches measure
45mm and up to 50 mm – but these are an exception in the logo watch industry.

That been said, the size of the watch correlates to the width of the strap, band, or bracelet.

The length of the straps is defined as small (for Kids), normal (Teens and Adults), and large.

Most women’s watch straps measure between 6.75-7 inches, men’s typically 7.5-8 inches.
Standard lengths for women are 165-180 mm; for men are 184-197 mm.

Normal size (combined with 36 mm case) will fit a wrist of up to 8 inches.

Large sizes are 1 inch longer. Please note that the longer the case is the bigger the
wrist circumstance will be. For bracelets, there can be links added to your order to
accomplish the need for some people with larger wrist.

Thoughts about preference related to Occupation and Industry

Truck drivers would prefer to wear bigger watches than employees in the communication sector.

Construction workers like big watches – Health care personal profit from easy readability.

Schools, education area, and not-for-profit organizations are very happy with standard-sized watches.

The finance industry choose classic & elegance with normal-sized watches as lawyers and accountants do.

The people living in the European market, in general, don’t have big wrists and normal case size and
the standard strap length is the perfect solution. The same goes for the Asian market.

That’s it – if you have any additional questions don’t hesitate to contact us.